Winning at New Products, 5th Edition: Creating Value Through Innovation - Robert Cooper - Books - Basic Books - 9780465093328 - September 28, 2017
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Robert Cooper
Winning at New Products, 5th Edition: Creating Value Through Innovation

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A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

448 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 28, 2017
ISBN13 9780465093328
Publishers Basic Books
Pages 448
Dimensions 151 × 229 × 31 mm   ·   472 g
Language English  

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