The Employer Brand: Bringing the Best of Brand Management to People at Work - Barrow, Simon (People in Business, UK) - Books - John Wiley & Sons Inc - 9780470012734 - September 23, 2005
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Barrow, Simon (People in Business, UK)
The Employer Brand: Bringing the Best of Brand Management to People at Work

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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.

232 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 23, 2005
ISBN13 9780470012734
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 161 × 236 × 22 mm   ·   466 g
Language English  

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