Scenarios: The Art of Strategic Conversation - Van Der Heijden, Kees (Strathclyde Graduate Business School, Uk) - Books - John Wiley & Sons Inc - 9780470023686 - November 26, 2004
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Van Der Heijden, Kees (Strathclyde Graduate Business School, Uk)
Scenarios: The Art of Strategic Conversation 2nd edition

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Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the scenario planning field. Now, Kees van der Heijden brings his bestseller up to date, following up on the original case studies and adding significant new material.

380 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 26, 2004
ISBN13 9780470023686
Publishers John Wiley & Sons Inc
Pages 384
Dimensions 163 × 233 × 25 mm   ·   652 g
Language English  

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