Strategic Market Relationships: From Strategy to Implementation - Donaldson, Bill (The Robert Gordon University, Aberdeen, UK) - Books - John Wiley & Sons Inc - 9780470028803 - April 13, 2007
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Donaldson, Bill (The Robert Gordon University, Aberdeen, UK)
Strategic Market Relationships: From Strategy to Implementation 2nd edition

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"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.

288 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 13, 2007
ISBN13 9780470028803
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 192 × 233 × 18 mm   ·   542 g
Language English  

See all of Donaldson, Bill (The Robert Gordon University, Aberdeen, UK) ( e.g. Paperback Book )