Branding Governance: A Participatory Approach to the Brand Building Process - Nicholas Ind - Books - John Wiley & Sons Inc - 9780470030752 - March 30, 2007
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Nicholas Ind
Branding Governance: A Participatory Approach to the Brand Building Process

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Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.

288 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 30, 2007
ISBN13 9780470030752
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 238 × 162 × 28 mm   ·   612 g
Language English  

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