Alliance Brand: Fulfilling the Promise of Partnering - Darby, Mark (Alliantist) - Books - John Wiley & Sons Inc - 9780470032183 - September 1, 2006
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Darby, Mark (Alliantist)
Alliance Brand: Fulfilling the Promise of Partnering

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Pressure continues to grow on organizations to achieve more with fewer resources. M&A's often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book, alliance authority Mark Darby argues that the perceived 'brand' of a potential alliance partner is a key criterion for success.

408 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 1, 2006
ISBN13 9780470032183
Publishers John Wiley & Sons Inc
Pages 408
Dimensions 158 × 229 × 28 mm   ·   698 g
Language English  

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