The Business Marketing Course: Managing in Complex Networks - Ford, David (University of Bath, UK) - Books - John Wiley & Sons Inc - 9780470034507 - September 1, 2006
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Ford, David (University of Bath, UK)
The Business Marketing Course: Managing in Complex Networks 2nd edition

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Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.

288 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 1, 2006
ISBN13 9780470034507
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 188 × 235 × 15 mm   ·   570 g
Language English  

See all of Ford, David (University of Bath, UK) ( e.g. Paperback Book )