The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation - Joe Plummer - Books - John Wiley & Sons Inc - 9780470051054 - April 1, 2007
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

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Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.


320 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 1, 2007
ISBN13 9780470051054
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 163 × 236 × 28 mm   ·   512 g
Language English  

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