Services Marketing Management: A Strategic Perspective - Kasper, Hans (University of Maastricht, The Netherlands) - Books - John Wiley & Sons Inc - 9780470091166 - June 1, 2006
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Kasper, Hans (University of Maastricht, The Netherlands)
Services Marketing Management: A Strategic Perspective 2nd edition

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In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation.

572 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 1, 2006
ISBN13 9780470091166
Publishers John Wiley & Sons Inc
Pages 576
Dimensions 196 × 258 × 27 mm   ·   1.36 kg
Language English  

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