New Product Development For Dummies - Robin Karol - Books - John Wiley & Sons Inc - 9780470117705 - May 1, 2007
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Robin Karol
New Product Development For Dummies

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The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

384 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 1, 2007
ISBN13 9780470117705
Publishers John Wiley & Sons Inc
Pages 384
Dimensions 228 × 197 × 21 mm   ·   566 g
Language English  

See all of Robin Karol ( e.g. Paperback Book )