Kellogg on Advertising and Media: The Kellogg School of Management - BJ Calder - Books - John Wiley & Sons Inc - 9780470119860 - April 1, 2008
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BJ Calder
Kellogg on Advertising and Media: The Kellogg School of Management

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Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising.

304 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 1, 2008
ISBN13 9780470119860
Publishers John Wiley & Sons Inc
Pages 304
Dimensions 160 × 236 × 27 mm   ·   489 g
Editor Calder, Bobby J. (Kellogg School of Management -- Marketing)

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