Tell your friends about this item:
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership Joseph Jaffe
Price
$ 29.49
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping May 27 - Jun 8
Our customers say:
Add to your iMusic wish list
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Joseph Jaffe
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress.
320 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 1, 2007 |
| ISBN13 | 9780470137321 |
| Publishers | John Wiley & Sons Inc |
| Pages | 320 |
| Dimensions | 153 × 235 × 26 mm · 503 g |
| Language | English |
More by Joseph Jaffe
Show all
Mere med samme udgiver
See all of Joseph Jaffe ( e.g. Hardcover Book and CD )