The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing - Sarah Maxwell - Books - John Wiley & Sons Inc - 9780470139097 - 2008
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Sarah Maxwell
The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

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Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives.

240 pages, , black & white tables, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released 2008
ISBN13 9780470139097
Publishers John Wiley & Sons Inc
Pages 256
Dimensions 159 × 236 × 25 mm   ·   435 g
Language English  

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