Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits - Rosen, Richard (Founder, President, and CEO of ROSEN) - Books - John Wiley & Sons Inc - 9780470164938 - February 3, 2009
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Rosen, Richard (Founder, President, and CEO of ROSEN)
Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits

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Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own.

208 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 3, 2009
ISBN13 9780470164938
Publishers John Wiley & Sons Inc
Pages 208
Dimensions 158 × 231 × 23 mm   ·   317 g
Language English  

Mere med samme udgiver

See all of Rosen, Richard (Founder, President, and CEO of ROSEN) ( e.g. Hardcover Book )