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Naming Rights: Legacy Gifts and Corporate Money Terry Burton
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Naming Rights: Legacy Gifts and Corporate Money
Terry Burton
This book examines emerging trends that impact the market rate/ask amount for naming opportunities--both in the for-profit and nonprofit worlds. It includes pertinent benchmarking data based on real-world examples, extensive tables of information offering comparative data to peer organizations, and a collection of sample documents, and much more.
256 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 1, 2008 |
| ISBN13 | 9780470230633 |
| Publishers | John Wiley & Sons Inc |
| Pages | 256 |
| Dimensions | 235 × 159 × 21 mm · 476 g |
| Language | English |
