Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results - The AFP / Wiley Fund Development Series - Jocelyne Daw - Books - John Wiley & Sons Inc - 9780470286913 - October 26, 2010
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Jocelyne Daw
Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results - The AFP / Wiley Fund Development Series

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* The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials.

336 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 26, 2010
ISBN13 9780470286913
Publishers John Wiley & Sons Inc
Pages 336
Dimensions 159 × 235 × 30 mm   ·   544 g

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