Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail - Kit Yarrow - Books - John Wiley & Sons Inc - 9780470400913 - September 1, 2009
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Kit Yarrow
Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

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Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer.

272 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 1, 2009
ISBN13 9780470400913
Publishers John Wiley & Sons Inc
Pages 272
Dimensions 163 × 235 × 25 mm   ·   476 g
Language English  

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