Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers - Bob Hutchins - Books - John Wiley & Sons Inc - 9780470422106 - May 1, 2009
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Bob Hutchins
Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers

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Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons".

256 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 1, 2009
ISBN13 9780470422106
Publishers John Wiley & Sons Inc
Pages 256
Dimensions 163 × 238 × 25 mm   ·   439 g

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