Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand - Tony Ellery - Books - John Wiley & Sons Inc - 9780470487532 - June 15, 2012
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Tony Ellery
Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand

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This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management.

412 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 15, 2012
ISBN13 9780470487532
Publishers John Wiley & Sons Inc
Pages 412
Dimensions 238 × 155 × 26 mm   ·   720 g
Language English  

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