Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison - Joe Calloway - Books - John Wiley & Sons Inc - 9780470496350 - September 11, 2009
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Joe Calloway
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison 2nd edition

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A revised and updated edition of the bestselling "no-nonsense guide to beating the competition. "- Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success.

272 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 11, 2009
ISBN13 9780470496350
Publishers John Wiley & Sons Inc
Pages 272
Dimensions 153 × 228 × 18 mm   ·   338 g

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