Managing Innovation, Design and Creativity - Von Stamm, Bettina (London Business School , Uk) - Books - John Wiley & Sons Inc - 9780470510667 - May 1, 2008
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Von Stamm, Bettina (London Business School , Uk)
Managing Innovation, Design and Creativity 2nd edition

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There is no doubt about it, innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential.

592 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 1, 2008
ISBN13 9780470510667
Publishers John Wiley & Sons Inc
Pages 592
Dimensions 189 × 234 × 32 mm   ·   1.07 kg
Language English  

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