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A Master Class in Brand Planning: The Timeless Works of Stephen King J Lannon
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A Master Class in Brand Planning: The Timeless Works of Stephen King
J Lannon
In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine.
396 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 26, 2007 |
| ISBN13 | 9780470517918 |
| Publishers | John Wiley & Sons Inc |
| Pages | 400 |
| Dimensions | 166 × 250 × 28 mm · 790 g |
| Language | English |
| Editor | Baskin, Merry (Baskin Shark) |
| Editor | Lannon, Judie (Marketing Communications and Research) |
