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The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause Arkadi Kuhlmann
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The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
Arkadi Kuhlmann
How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.
272 pages, illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 15, 2010 |
| ISBN13 | 9780470538791 |
| Publishers | John Wiley & Sons Inc |
| Pages | 272 |
| Dimensions | 142 × 220 × 19 mm · 303 g |
| Language | English |
