ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports - Smith, Anthony F. (Leadership Research Institute) - Books - John Wiley & Sons Inc - 9780470542118 - September 1, 2009
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Smith, Anthony F. (Leadership Research Institute)
ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

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A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media.

232 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 1, 2009
ISBN13 9780470542118
Publishers John Wiley & Sons Inc
Pages 280
Dimensions 163 × 233 × 24 mm   ·   462 g
Language English  

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