Winning with Customers: A Playbook for B2B - D. Keith Pigues - Books - John Wiley & Sons Inc - 9780470547991 - September 17, 2010
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D. Keith Pigues
Winning with Customers: A Playbook for B2B

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* Customer Value Creation (CVC) provides an understanding of how leading Business to Business (B2B) companies use deep customer understanding to reduce their cost of serving customers and increase revenues- all leading to profit growth.

464 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 17, 2010
ISBN13 9780470547991
Publishers John Wiley & Sons Inc
Pages 496
Dimensions 160 × 229 × 33 mm   ·   680 g
Language English  

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