Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests - Gabe Zichermann - Books - John Wiley & Sons Inc - 9780470562239 - March 29, 2010
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Gabe Zichermann
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

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Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base.

240 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 29, 2010
ISBN13 9780470562239
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 160 × 236 × 23 mm   ·   408 g
Language English  

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