Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy - Anne H. Chasser - Books - John Wiley & Sons Inc - 9780470575420 - July 6, 2010
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Anne H. Chasser
Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy 1st edition

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* Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.

224 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 6, 2010
ISBN13 9780470575420
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 236 × 163 × 27 mm   ·   417 g
Language English  

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