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Donor-Centered Planned Gift Marketing - The AFP / Wiley Fund Development Series Michael J. Rosen
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Donor-Centered Planned Gift Marketing - The AFP / Wiley Fund Development Series
Michael J. Rosen
* This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. * Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort.
348 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 26, 2010 |
| ISBN13 | 9780470581582 |
| Publishers | John Wiley & Sons Inc |
| Pages | 384 |
| Dimensions | 178 × 251 × 25 mm · 671 g |
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