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Social Media Metrics: How to Measure and Optimize Your Marketing Investment - New Rules Social Media Series Jim Sterne
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment - New Rules Social Media Series
Jim Sterne
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.
272 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 5, 2010 |
| ISBN13 | 9780470583784 |
| Publishers | John Wiley & Sons Inc |
| Pages | 272 |
| Dimensions | 162 × 236 × 23 mm · 435 g |
| Language | English |
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