Social Media Metrics: How to Measure and Optimize Your Marketing Investment - New Rules Social Media Series - Jim Sterne - Books - John Wiley & Sons Inc - 9780470583784 - April 5, 2010
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Jim Sterne
Social Media Metrics: How to Measure and Optimize Your Marketing Investment - New Rules Social Media Series

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The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

272 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 5, 2010
ISBN13 9780470583784
Publishers John Wiley & Sons Inc
Pages 272
Dimensions 162 × 236 × 23 mm   ·   435 g
Language English  

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