Brand Relevance: Making Competitors Irrelevant - Aaker, David A. (University of California, Berkeley, CA) - Books - John Wiley & Sons Inc - 9780470613580 - February 15, 2011
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Aaker, David A. (University of California, Berkeley, CA)
Brand Relevance: Making Competitors Irrelevant

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Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.

400 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 15, 2011
ISBN13 9780470613580
Publishers John Wiley & Sons Inc
Pages 400
Dimensions 163 × 228 × 33 mm   ·   658 g
Language English  

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