To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record - Mirvis, Philip H. (Chevy Chase, Maryland) - Books - John Wiley & Sons Inc - 9780470626924 - April 23, 2003
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Mirvis, Philip H. (Chevy Chase, Maryland)
To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record

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Dove, Lipton, Knorr, Ben & Jerry's, and SlimFast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble- declining volume, eroding margins, critical quality problems- and is close to being sold off.

272 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 23, 2003
Original release date 2009
ISBN13 9780470626924
Publishers John Wiley & Sons Inc
Pages 280
Dimensions 153 × 230 × 17 mm   ·   412 g
Language English  

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