The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business - Robert Wollan - Books - John Wiley & Sons Inc - 9780470651247 - January 4, 2011
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Robert Wollan
The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business

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A comprehensive guide to managing social media efforts internally within organizations. Social media is extremely difficult to implement and manage on an organization-wide basis because it s so new and organizations lack the expertise, and tools to evolve it.

352 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 4, 2011
ISBN13 9780470651247
Publishers John Wiley & Sons Inc
Pages 352
Dimensions 152 × 227 × 20 mm   ·   544 g

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