Strategic Market Management: Global Perspectives - Aaker, David A. (University of California, Berkeley) - Books - John Wiley & Sons Inc - 9780470689752 - March 26, 2010
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Aaker, David A. (University of California, Berkeley)
Strategic Market Management: Global Perspectives

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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

368 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 26, 2010
ISBN13 9780470689752
Publishers John Wiley & Sons Inc
Pages 368
Dimensions 169 × 244 × 16 mm   ·   714 g
Language English  

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