Strategic Market Creation: A New Perspective on Marketing and Innovation Management - Karin Tollin - Books - John Wiley & Sons Inc - 9780470694275 - December 29, 2009
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Karin Tollin
Strategic Market Creation: A New Perspective on Marketing and Innovation Management

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The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective.

464 pages, black & white tables, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 29, 2009
Original release date 2008
ISBN13 9780470694275
Publishers John Wiley & Sons Inc
Pages 464
Dimensions 243 × 170 × 26 mm   ·   861 g
Language English  
Editor Caru, Antonella
Editor Tollin, Karin

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