Managing Media Companies: Harnessing Creative Value - Aris, Annet (INSEAD, France) - Books - John Wiley & Sons Inc - 9780470713952 - June 19, 2012
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Aris, Annet (INSEAD, France)
Managing Media Companies: Harnessing Creative Value 2nd edition

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The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world.

400 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 19, 2012
Original release date 2009
ISBN13 9780470713952
Publishers John Wiley & Sons Inc
Pages 400
Dimensions 190 × 235 × 22 mm   ·   725 g
Language English  

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