The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market - Midgley, David (Insead) - Books - John Wiley & Sons Inc - 9780470724538 - April 1, 2009
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Midgley, David (Insead)
The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market

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How can organizations create innovations that add value to their customers and shareholders? This book intends to provide a solution to the problems faced by those at the forefront of innovation. It is designed to provide the core knowledge on how to create and deliver value innovation in one easily accessible book.

330 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 1, 2009
ISBN13 9780470724538
Publishers John Wiley & Sons Inc
Pages 328
Dimensions 177 × 252 × 25 mm   ·   716 g

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