The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications - Salinas, Gabriela (Deloitte Touche Tohmatsu) - Books - John Wiley & Sons Inc - 9780470740316 - October 1, 2009
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Salinas, Gabriela (Deloitte Touche Tohmatsu)
The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications

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A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends.

448 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 1, 2009
ISBN13 9780470740316
Publishers John Wiley & Sons Inc
Pages 448
Dimensions 164 × 241 × 30 mm   ·   780 g
Language English  

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