Tell your friends about this item:
Branding Only Works on Cattle: The New Way to Get Known (and Drive your Competitors Crazy) Jonathan Salem Baskin
Price
$ 32.99
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Jun 24 - Jul 6
Our customers say:
Add to your iMusic wish list
Branding Only Works on Cattle: The New Way to Get Known (and Drive your Competitors Crazy)
Jonathan Salem Baskin
Most people don't know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and jingles have little - if anything - to do with consumer behaviour. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software.
272 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 16, 2009 |
| ISBN13 | 9780470742570 |
| Publishers | John Wiley & Sons Inc |
| Pages | 272 |
| Dimensions | 163 × 237 × 27 mm · 557 g |
| Language | English |
More by Jonathan Salem Baskin
Show all
Mere med samme udgiver
See all of Jonathan Salem Baskin ( e.g. Paperback Book , Hardcover Book , Book and CD )