Sony vs Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy - Sea-Jin Chang - Books - John Wiley & Sons Inc - 9780470823712 - August 1, 2008
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Sea-Jin Chang
Sony vs Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy

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" Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies.

212 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 1, 2008
ISBN13 9780470823712
Publishers John Wiley & Sons Inc
Pages 250
Dimensions 153 × 229 × 18 mm   ·   326 g
Language English  

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