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KFC in China: Secret Recipe for Success Warren Liu
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KFC in China: Secret Recipe for Success
Warren Liu
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other.
208 pages, Illustrations, maps
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 1, 2008 |
| ISBN13 | 9780470823842 |
| Publishers | John Wiley & Sons Inc |
| Pages | 200 |
| Dimensions | 153 × 227 × 18 mm · 322 g |
| Language | English |
