The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle - Joseph Baladi - Books - John Wiley & Sons Inc - 9780470826478 - February 18, 2011
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Joseph Baladi
The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle

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Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands.

288 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 18, 2011
ISBN13 9780470826478
Publishers John Wiley & Sons Inc
Pages 250
Dimensions 156 × 233 × 31 mm   ·   562 g

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