New Consumer Marketing: Managing a Living Demand System - Baker, Susan (Cranfield School of Management) - Books - John Wiley & Sons Inc - 9780470844823 - August 8, 2003
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Baker, Susan (Cranfield School of Management)
New Consumer Marketing: Managing a Living Demand System

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The retail sector has experienced exponential change in the past several years in the wake of the Internet revolution and globalisation. Supply-chain management has been turned on its head and competition has grown tougher. This book discusses about consumer marketing.

218 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 8, 2003
ISBN13 9780470844823
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 160 × 232 × 19 mm   ·   467 g

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