Welcome to the Creative Age: Bananas, Business and the Death of Marketing - Mark Earls - Books - John Wiley & Sons Inc - 9780470844991 - August 2, 2002
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Mark Earls
Welcome to the Creative Age: Bananas, Business and the Death of Marketing

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This book sets out a new agenda for business. Central to the new approach are the notions of "purpose--ideas" (what you are for) and "interventions" (what you do), both of which demand creativity.

288 pages, endnotes, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 2, 2002
ISBN13 9780470844991
Publishers John Wiley & Sons Inc
Pages 292
Dimensions 242 × 164 × 23 mm   ·   548 g

Mere med samme udgiver

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