The Innovation Wave: Meeting the Corporate Challenge - Von Stamm, Bettina (London Business School (Lbs)) - Books - John Wiley & Sons Inc - 9780470847428 - December 30, 2002
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Von Stamm, Bettina (London Business School (Lbs))
The Innovation Wave: Meeting the Corporate Challenge

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Innovation is one of those rare business topics that equally affects companies both large and small. Failure to innovate will ultimately lead to company failure while successful innovation marks out the successful companies of today and tomorrow. It takes an estimated 3000 raw ideas for one winning product to emerge in the marketplace.

224 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 30, 2002
ISBN13 9780470847428
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 159 × 241 × 23 mm   ·   476 g
Language English  

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