Customize the Brand: Make it more desirable and profitable - Nilson, Torsten H. (The Quant Marketing Company, UK) - Books - John Wiley & Sons Inc - 9780470848227 - November 22, 2002
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Nilson, Torsten H. (The Quant Marketing Company, UK)
Customize the Brand: Make it more desirable and profitable

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Explores the important topic of brand building within the one-to-one concept. This book explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer.

192 pages, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 22, 2002
ISBN13 9780470848227
Publishers John Wiley & Sons Inc
Pages 192
Dimensions 159 × 239 × 21 mm   ·   430 g

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