Customer Management Excellence: Successful Strategies from Service Leaders - Mike Faulkner - Books - John Wiley & Sons Inc - 9780470848531 - October 25, 2002
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Mike Faulkner
Customer Management Excellence: Successful Strategies from Service Leaders

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CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success.

224 pages, glossary, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 25, 2002
ISBN13 9780470848531
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 151 × 235 × 22 mm   ·   478 g
Language English  
Editor Hurst, Steve
Editor Tripp, Adrian

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