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Citizen Brands: Putting Society at the Heart of your Business Michael Willmott
Citizen Brands: Putting Society at the Heart of your Business
Michael Willmott
Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls "Citizen Brands" will be more commercially successful than those that do not take on board societal trends.
272 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 13, 2010 |
| Original release date | 2003 |
| ISBN13 | 9780470853580 |
| Publishers | John Wiley & Sons Inc |
| Pages | 272 |
| Dimensions | 152 × 229 × 15 mm · 367 g |