How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers - Kelly McDonald - Books - John Wiley & Sons Inc - 9780470879009 - March 22, 2011
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Kelly McDonald
How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers

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Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile.

218 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 22, 2011
ISBN13 9780470879009
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 163 × 239 × 24 mm   ·   417 g
Language English  

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