Key Account Management: The Definitive Guide - Woodburn, Diana (Cranfield School of Management) - Books - John Wiley & Sons Inc - 9780470974155 - January 21, 2011
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Woodburn, Diana (Cranfield School of Management)
Key Account Management: The Definitive Guide 3rd Edition, Revised and Updated edition

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This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

496 pages, ill

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 21, 2011
ISBN13 9780470974155
Publishers John Wiley & Sons Inc
Pages 496
Dimensions 193 × 243 × 24 mm   ·   1.19 kg
Language English  

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