Seducing the Subconscious: The Psychology of Emotional Influence in Advertising - Heath, Robert (University of Bath, UK) - Books - John Wiley and Sons Ltd - 9780470974889 - April 9, 2012
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Heath, Robert (University of Bath, UK)
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

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Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.

264 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 9, 2012
ISBN13 9780470974889
Publishers John Wiley and Sons Ltd
Pages 264
Dimensions 158 × 237 × 18 mm   ·   566 g
Language English  

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